How Does WordPress Work?

WordPress for an Easy Website

Chances are that you have already heard of WordPress. But what is WordPress? Simply put, WordPress is web software that you can use to create your own website or blog. Since it was released in 2003, WordPress has become one of the most popular web publishing platforms, and today it powers more than 70 million websites. Because it is built on industry standard php and mySQL, the WordPress hosting platform can run on just about any modern server.

But what many people do not realize, WordPress is not just a blogging tool. It is also a highly flexible content management system CMS which gives you the opportunity to build and manage your own full features website using only your web browser. Best of all, it is completely free. It is constantly improving and evolving. That’s because WordPress is an open-source project which means that hundreds of volunteers from all around the world are constantly creating and improving the code for WordPress software. And there are thousands of plug-in, widgets, and themes that enable you to build a completely custom website for just about anything that you can imagine.

How does WordPress work?

Since the early days of the Internet, websites have been created in HTML, a programming language that utilizes complex instructions called tags to format text, images, page-layouts and so on. Your web browser then reads the HTML code interpreting the tags to render and display the content of a particular page. These days, you can install WordPress on your own web hosting account in a few minutes. And once installed, it enables you to use a simple, web-based editor to create web pages without having to learn HTML. There is even a hosted version at WordPress.com, that allows you to create a new WordPress website in just a few seconds. The down-side to this method is that you do not have your own domain name, but instead you are using a sub-domain. Most Internet professionals agree that registering and building upon your own domain name and website is more valuable in the long run than spending the same amount of time to build a website using someone else’s domain name. This is why it is recommended that you get a shared web hosting account and install WordPress on your hosting account. Many shared hosting accounts include an easy click-to-install feature that makes installing WordPress on your own hosting account using your own domain name a snap.

johnday.WordPress.com
johnday.com

With your own domain name and your own web hosting account with WordPress installed, you are in control of your own content and your own website.

WordPress is a great choice for your website or blog:

It’s open source, which also means it is free for commercial or private use. Hundreds of people working on it, WordPress is constantly improving and evolving.
It is user-friendly. Rather than having to hire a web designer or contact your webmaster when every you want to make a small change to your website, you can easily manage and update your own content all without having to learn HTML. If you know how to use the basic formatting tools in Microsoft Word, you can edit your site.
It’s flexible and extensible. There are literally thousands of plug-ins and themes, both commercial and free that enable you to easily change the entire look of your website or blog or even add new features like polls or contact forms with just a few clicks.
It is easy to find support. So if you want to add highly customized features, its easy to find support or hire someone to help you. The official WordPress forum that is very helpful to find answers to all your WordPress questions. Other support options include the WordPress Stack Exchange or WP Questions that offer answers to your questions. There are thousands of developers who can help you as well.
WordPress is SEO friendly. WordPress is standards compliant and includes everything you need to ensure that your content is optimized for search engines which is critical to your websites’ success and visibility in search engines. In short, WordPress is made to do SEO well.
Fully compliant with W3C standards
Built in support for RSS and Ping-O-Matic
Clean, search engine friendly code
You will be in control of your own content. Some other publishing platforms limit what you can or can not do on your own website. And your locked into that service, so if it ever shuts down you could easily lose all your content. With WordPress you can import your data from other systems like blogger or tumbler. And you can easily export your data to move away from WordPress, should you choose. You are in control of your website and your content.

Design a website with WordPress and a Web Hosting account:

The following steps outline the process you will go through when setting up a WordPress website on your web hosting account.

Buy domain name and web hosting
Install WordPress from cPanel
Change settings and permalinks structure
Add essential plug-ins
Better WP Security – secure your WordPress website
WP Super Cache – speed up and improve the performance of your site
WordPress SEO by Yoast/All in One SEO Pack -optimize your site’s posts and pages for search engines
Contact form – add a simple contact form to a page on your website
Google XML sitemaps – create and submit your XML sitemap to Google for better indexing
Install theme
Add content

Web hosting account and WordPress

WordPress allows you to focus on your content – as opposed to countless hours of working the design and workflow – you will more likely than not enjoy running your site on this CMS. So if you are looking for an easy tool to build your own blog or website without having to learn complicated HTML, no other system makes it this easy. And you will find that WordPress is incredibly flexible with thousands of themes, plug-ins and support options to ensure that your site will continue to grow with you in the future. Most web hosting comes with WordPress ready to install with just a few clicks and the support staff at your web host are most likely very familiar with WordPress for your assistance.

Website Builder Vs Website Designer – Hire Or Do It Yourself

A well-designed website that is built using the best practices will work for you 24/7 to attract visitors and turn those visitors into customers. The good news is that you have a few choices when it comes to having a website designed for your local business:

1. You can do it yourself (DIY) by learning to code or use a Website Builder

2. You can hire a professional web designer

Learning how to build a website from scratch will be time consuming and hiring a web designer can require a larger budget than planned, which is why the free and low cost website builder services like Weebly, Wix, and Squarespace have become all the rage these days. You can’t visit a website, listen to a podcast, or watch a video online without seeing or hearing ads talking about how you can create a beautiful, fully functional website in as little as a few hours. With no coding or design experience.

Wow. That sounds amazing, but is it really what you’re looking for?

For local businesses, a web builder can seem like the best option. However, it’s important to understand the pros and cons of using one of these tools and whether it will really serve your business goals in the long run.

Website Builder vs Website Designer
If you don’t plan to teach yourself how to build a website from scratch then you are left with: website builder vs. website designer. As convenient as web builders may claim to be, below are a few reasons why, at the end of the day, we recommend you at least consider investing in professional web design services rather than just settling for a DIY website builder. After all, you are running a business so you are going to need a website that sells customers.

The Pros & Cons of a Website Builder
DIY website builders have become so popular recently.

The main attraction to them is that users can quickly choose a template, upload their content, and have a website online in a matter of hours, at little to no cost.

These website builders use “drag and drop” and “WYSIWYG” (stands for “What You See Is What You Get”) tools to make it easy for anyone to format and edit webpages. If you can use Microsoft Word then you can use these services, which is much better than having to learn HTML and CSS to build a website yourself.

With web builders, their paint-by-number templates make it very simple for you to upload content, like text and images, and place where you want it on the page. As long as you stay within the lines of the template and properly size your images to fit the space, then you should be in good shape.

Speed Does NOT Equal Results
While getting a website online as fast as possible might be convenient in the short term, it does not mean you’re going to see results quickly. As you can imagine, there is more to web design than just uploading a few pictures and pasting some text into a template.

Many business owners enjoy the DIY website builder process but are disappointed when they don’t see new customers coming into their office saying they found you online. After many hours or weeks of website editing, many business owners find out the hard way that not all websites are created equal.

The most beautiful website in the world can’t generate new customers if it can’t be found by the people looking for it or if it doesn’t provide a great user experience. Here are just a few of the very important web design and search engine optimization (SEO) elements that website builders can’t do for you:

Monitor and fix user and mobile experience issues
Create lead generation strategies
Keyword research and targeting
Title optimization
Local schema
Image optimization
Meta description optimization
Google Analytics & Tag Manager integration
Sitemap creation
Submit the website to the major search engines
And more…

Why Hire a Web Designer? (Besides Professional Design, of Course)
When hiring a professional web designer, you should expect the overall quality of your website to be higher.

A great website designer will take the time to understand your business, not just the niche you are in but also what is unique about YOUR business, and then design and build a website that’s customized to you. This is very different than having to stuff your business into a predesigned and predetermined box. Also, if you’ve ever tried to use Photoshop or design any type of images for a website, you know how hard and time consuming it can be. Great images and designs will take your business to the next level and immediately create a higher level of trust with your potential customers.

Professional web design will make your business look unique and professional, helping it stand out from the crowd while still being functional and user friendly.

Local SEO (Search Engine Optimization)
Free web builders may offer speed and convenience, but they can’t offer unique design to specifically fit and market your business. They also can’t work with you one-on-one to create lead generation opportunities and other digital strategies, like SEO, to drive more traffic to your website.

Let’s assume for a minute that you built a nice looking website using a web builder service. That’s great news, but it doesn’t mean anything if Google doesn’t know your website exists or doesn’t have enough faith in it to show your business off to its users. For example, let’s say you run a small business called “Dave’s Martial Arts” in Chicago. Your self-built website will likely come up in search results for “Dave’s Martial Arts,” but how likely is it that someone would search for that exact term? They are more likely to search “martial arts Chicago” or something similar if they’re not quite sure what they’re looking for. The people that you want to find your website probably won’t be able to unless they already know who you are.

That is not a great way to generate new business online.

When building your website you’re going to need to account for people who find products and services based on location. As more and more searches go mobile, search engines are using your location to deliver geo targeted results. “Dave’s Martial Arts” could be a few blocks from where a potential customer is searching, but if the SEO is not set up correctly on the website, and information like name, address, and phone number (NAP) are not easily found, the potential customer may never find you through an online search.

One of the many benefits of hiring a professional web designer is that they should understand how to maximize local SEO so your business comes up in a variety of Google searches. You will still need to work on your local listings and citations but having great on-site SEO is a huge head start.

Tips for Hiring a Web Designer
If you’d like your business to look professional, get found online easily, and start generating business for you from day one, then we recommend talking with some professional web designers. Start by doing a Google search for “Web Design in [your city, state]” (replace [your city, state] with the city and state you live in).

Most web designers will charge a one-time cost to custom design and build your website. You can expect the cost to be a minimum of $2,000.00 and can go up to $10,000.00 or more, depending on your specific business needs and they type of web designer you contacted. Keep in mind that large advertising agencies will always cost more than local boutique agencies. These prices will not include any ongoing SEO or the domain name (youbusiness.com) and web hosting (where your website will be stored), which you’ll most likely be responsible for supplying (don’t worry if you don’t know how to get those, the web designer should be able to help you through the process).

That is the traditional option but if that doesn’t sound right for you then search around for other solutions. There are other web design service options and models available.

Regardless of which path you choose, remember that it is 2017 and your customers are looking online for the solutions to the problems that your business can fix. If they can’t find you online then you are missing out on real customers and real opportunities. You need to start investing in your business’s online presence.

Good luck!

If you have questions, join us in the comments below or contact us today.

Dave is the founder of Conversion Strategies, Inc., a local internet marketing firm focused on helping local businesses properly use the internet to get more customers and grow their business. When he’s not working with clients, Dave loves to spend time with his wife, 1 year old son and border collie, on the rugby pitch, and building/breaking things around the house.

Benefits of Responsive Web Design

1. More Mobile Traffic

Therefore, it’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal site layout. While some businesses still choose to have a separate version of their website for mobile users, responsive design is becoming the norm because it offers greater versatility at lower development costs.

2. Faster Mobile Development at Lower Costs

Making one responsive website takes considerably less time than making a stand-alone mobile application in addition to a standard desktop website. Since time is money, responsive design naturally costs less than the alternative. Even if the initial investment of a responsively designed website does end up comes out to being more expensive than creating two separate websites, you’ll end up saving in the long run due to maintenance costs, special configuration costs, etc of a website that uses two separate versions.

3. Lower Maintenance Needs

Maintaining a separate mobile site requires additional testing and support. In contrast, the process of responsive design uses standardized testing methodologies to ensure optimal layout on every screen. Having separate desktop and mobile sites also necessitates two content strategies, two administrative interfaces and potentially two design teams. Responsive design’s “one size fits all” approach means less headache for developers, business owners, and consumers. Spending less time on maintenance also frees up time to focus on more important things like marketing and content creation.

4. Faster Web pages

Mobile users in particular have short attention spans. Studies show that mobile visitors tend to abandon web pages that take longer than three seconds to finish loading. If a site isn’t optimized for smart phones and tablets, it will also take more time to navigate, which can frustrate customers to a point of no return. Ensuring that your responsive website uses modern performance techniques such as caching and responsive image display will help improve your webpage’s loading speed.

5. Lower Bounce Rates

A responsive and optimized mobile site provides a much better user experience for the visitor. Therefore, it is much more likely that they’ll stick around for a longer period of time and explore different areas of your site. Alternatively, if your site isn’t responsive, it is much harder to keep the visitor engaged and therefore more likely that they’ll bounce.

6. Higher Conversion Rates

Lowering your bounce rate is only half of the battle. Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.

7. Easier Analytics Reporting

Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements. Managing multiple versions of a website requires developers to track users’ journeys through multiple conversion paths, funnels, and redirects. Having a single responsive site greatly simplifies the monitoring process. Google Analytics and similar tools now cater to responsive websites by condensing tracking and analytics into a single report so that you can see how your content is performing on different devices.

8. Improved SEO

Responsive web design is becoming as important to search engine optimization as quality content. Stronger back links and better bounce rates translate into higher search rankings, but there’s an extra SEO benefit for mobile optimized sites.

Having a single responsive website rather than separate desktop and mobile versions avoids the issue of duplicate content, which can negatively impact your search ranking.

9. Improved Online Browsing Experience

First impressions are everything, so whether someone is visiting a website for the first time from their desktop or their smart phone, you want them to have a consistently positive experience. If visitors must do a lot of zooming, shrinking and pinching their screens during their first visit, they’re likely to give up and try another website.

10. Improved offline browsing experience

Now that many smart phones and tablets are HTML5 enabled, responsive web design benefits users by making it easier to continue viewing content within HTML5 web applications without an internet connection. Learn more about HTML5 Application Cache.

Web Design Ideas

When to Spend Money on Your Web Design Ideas

We see it daily: “Create your website for free” but is it really free? What about the hosting, the domain, your security and privacy. Will there be an indirect cost to my business after subscribing to this “free” offer? Before we answer all the questions above, we need to ascertain the real nature of the business we intend to advertise, and the purpose it serves.

We will share what steps to take in deciding web design ideas to make your website come alive on the World Wide Web

There are many offers on the internet that invite you to build a website for free. They even indicate how easy it is to create your free website. This might be true if you are not running a professional business or if you have a flair for graphic arts and basic designing.

More Than Just a Web Presence

Your online presence should be more than just taking up cyberspace. It should allow easy access, creativity, easy navigation, social media integration, search engine visibility and more user-friendly features.

All the above should be taken into consideration once you decide to compete with hundreds of other businesses like yours on the World Wide Web. With a fraction of the real cost, a professional Web Designer or Web Developer can make your business more effective to stand out from the rest.

The Luring Strategy

Most companies that advertise free and easy web templates know that it is more than just a “drag and drop” phenomenon. They encourage you to upgrade soon after they capture your interest.

Do You Want To Own Your Domain?

This is an important question with so many important answers. Of course, I want to personalize my domain since it gives me the flexibility to make my identity, products, and services unique. However, if I am allowed to create a website for free, chances are I will automatically inherit a sub domain from the hosting provider of the free service.

Let’s take WordPress as an example: WordPress offers free websites but if you look at your domain name, it has the WordPress URL plus your business name at the end after the slash. This is so due to the fact that you do not own the domain. Once you upgrade your free account to a paid subscriber, you will be billed for your personalized domain name and the features that go with your subscription.

Do Consider Bandwidth

Your bandwidth is also a key factor in deciding your web design ideas. If you have a free website, your space to store pictures, movies and other files, may be limited as your hosting plan is shared with other free subscribers. Then, there is the need for security since you do not fully own the website.

Are Your Fully Secured?

Security becomes an issue when choosing your web design ideas. You might not want to share your hosting as it could be vulnerable to attacks such as hacking and other counter cyber activities.

Passion Or Profit

The bottom line in selecting suitable web design ideas, one should consider all the above factors. I always reiterate that if one intends to run a professional money-making business, or if one is desirous of attracting qualified clients, he or she should seek the help of a Web Designer, Web Developer or Graphic Arts specialist.

If someone wants to create a blog for a hobby, then my recommendation to them is to accept the free offer, save their money, select and create the web design ideas on their own. Once we understand the nature of the web hosting industry and what it offers, and the results it generates, we will be better able to make qualified decisions.

10 Facts About Web Designing Companies You Should Know

There are TONS of website designing companies which do website designing and everyone regard their own as the best. They design the logo, they write a copy of the social media, they outline the marketing plan.

But they do not fit everyone. I know that they all say that they are perfect for every customer on Earth, but the truth is that when you work in B2B, sometimes you will be networked with another company, and sometimes you will not.

So, if you are shopping for the website design and development company, here are some things (no order) that you need to consider your research:

1. Price: Depending on your business situation, the price may be a huge, if not deciding factor, who designs and builds your website.

2. Portfolio: What did the company do for other companies? Do you like their past work? Look at your web design and development company has completed the project will let you know what they can do for you. Make sure to pay attention to the details of their work so that you can tell them what you like or what you think is not suitable for your business.

3. Partner / value added: Will this company be your partner? Is it open to your idea? Will it be time for you to build a product that you will be proud of? If you pay, will they add value to your site? It is equally important to have chemistry with your web design team in chemistry with other professional relationships. Do not forget trust and patience, too!

4. Time: How much time does this project require? Knowing that when you sign a project with a web design and development company, the company will need to take the time to get relevant information with you to build a website that really reflects your business. You can choose to write your own content for your website, but if you want to hire a writer, check if the company offers this service.

5. Style: Some designers require a simple look, while other designers choose bright and bold. Some designers do these nice two. Talk about your business style and ask the company to show you what they think is right for your vision. Hope your vision is consistent with them!

6. Size: How big is the company – how big are their regular customers? Designing websites for budgeted small businesses is very different from designing websites for large enterprises. If the business does not understand your needs and how to fill in (one-on-one meetings, the ability to change content in the content management system, follow the help after the project is completed), you may need to consider a business that is more appropriate for your size s company.

7. The Packaging: The total packaging of the company can make all the necessary custom coding, so that your site in accordance with the way you want to run? Do they work with e-commerce platforms?

8. Aims: What is your website goal? Does this web design and development company help you develop a strategy to achieve these goals? You should know how the company plans to understand your business, what you want your business to be, and how you wish to arrive.

9. Timeline: Do you need this project? Is there a specific date you want to start? To ensure that the company can develop a reasonable timetable, or in accordance with the timetable you consider helping the project proceed smoothly. Do not forget to ask how the relationship between your company and its relationship will continue once the project is closed. Once the site is launched, will they continue to help, or once they live in the world, their work will be done.

10. Team: Who are your contacts in the company? If you are trying to solve what you need to provide, or just want to check, who can you contact You should meet face to face and see if any work on your site will be outsourced. It is important to note that the structure of your team and whether the company can work with the people you know and trust to build your business. Will they consider the idea or the board of directors? Will they talk to the designer who created your business card? If you need a company to play with other team members, then from the very beginning to discuss this issue.

Why Small Businesses Should Invest In Graphic Design

Generally, the start-ups and small businesses don’t give enough attention to the graphic design, as they think that it is costly and it will not help in generating revenue. But, the graphic design actually helps in making your business a success, let’s check out why graphic design is essential for the small businesses:

1. First impression matters more than you think: you must know that you have only one chance to catch the attention of your potential customers. Like, when a customer visits your site for the first time and finds that it is badly designed, then he/she will not take more than a second to move back and will never be coming back, even after you have made the improvements later on. Your customers actually judge your business based on the appearance of your site and if you have a high-quality design then your business will become more credible.

2. Your design can tell a story: your design should tell your customers what you do. Although, the customers might haven’t heard about your company, they should be able to relate with your services by looking at your design or logo. Like, the website of a digital marketing service will look different from the website of a law firm. The colour schemes that you choose should be attractive and soothing enough and must relate to the service and products that you do.

3. Branding helps in making a company memorable: a solid and appealing graphic design will proffer consistency in branding across every customer facing aspect. A graphic design which looks professional and uses appropriate colours and sets the right mood for the customers will be the first choice for the customers. When the customers get the desired information in just a single click and when everything is understandable on a site, then the customer feels that he is reading a brochure. This will help you in making your business recognizable and memorable by increasing the consistency and professionalism. It will be a win-win situation for you, as trust will increase.

4. Creativity can be a differentiator: There is only one thing, which is common in all types of business and that is they all have to face competition. But, you can make yourself different in the market by being a little creative. All you need to do is think different and implement that thought on your site, it can be the way you present your ‘About us’ page or ‘Services’. The visual communication plan of a company can serve multiple purposes and will make your business unique.

5. Good design converts: a website which is slick is a good thing and the slick website which can convert is the best thing. A website which has a smart design can persuade and entice the customers. A professional design has the capability to deliver measurable results, especially for a small business.

Reasons Why Websites Need to Be Redesigned

There is something about the month of August. As a business owner, you were probably reviewing your website and wondering, “Has my business’s image, services or products changed? Should I update my current website on my own? Should I hire someone? Do I need a brand new website? What should I do?” Don’t be overwhelmed. In some cases, your business expands and at the very least your website’s products, services or contact information needs to be updated. You may have a new branding idea for your business but love your current website, This may be a good time to get in touch with a website designer for them to update the look, feel and graphics. Or you may need a complete overhaul and redesign, how do you determine the difference? Here are a few things to keep in mind if you are contemplating hiring a professional to update or redesign your website:

Technology changes
Browsers update almost every year or more, a new mobile device comes out, search engine algorithms change, Content Management System’s (CMS) update. All of these updates are behind the scenes and they do affect your website, may even break them. Some broken website’s are obvious, they just don’t look right or function properly, but more often than not – these broken website attributes stem from a regular technology update. The majority of these can be fixed by getting a professional assessment. Sometimes “simple” updates are not so simple and a complete redesign could be recommended to save money.

Taking too long to load?
Uploading large files such as high resolution images are the most common issue when you see a website loading really slowly. Load time has always been very important and shouldn’t take more than 6 seconds to see the full website. With some mobile carriers limited data use, loading time is precious. If your website is taking too long to load, have a professional optimize its content and images.

When was the last time you updated or redesigned your website?
A good indicator for an old website is the functionality, usability or simply the copyright year in the footer. Keeping up with website design trends and technology depends on your business. Overhauling a website is good if there is poor functionality present or if the coding language is no longer being supported. If you love your website and have had it for years, redesigning the look and feel may be your best option to stay up with the design trends.

Ultimately you have to make the decision to do a website redesign. If you are asking yourself if you need to redesign your website – you most likely need to do something. By hiring a professional to assess, make recommendations and execute the solution will help you make the right decision for your business.

Making Good Use of Your Website Contact Form

Although you may think that your website contact form just sits there and doesn’t serve any major purpose, that could not be further from the truth. In fact, it is exactly the opposite. It is one of the few ways in which your target audience members have to be able to connect with you and to begin to interact.

A means to an end
If you don’t already, you should start to consider your website contact form to be a major contributor to your traffic (and eventual clients). The truth is that you don’t have a large number of ways to allow the other person so reach out and contact you. You have your call-to-action (CTA) and you have your website contact form. There are not a lot of other ways that you can be connected with your online contacts. It is very important for you to understand the significance and the impact of the contact form. It is also very important for you to leverage the form to its maximum potential.

The main reason that it is so important (and beneficial) to get people to contact you is that you can then develop a meaningful relationship with those people and you have a good chance of eventually turning them into loyal customers. It is that simple. That means that you will be one step closer to selling more of your products and/or services. You may not realize that you are sitting on a gold mine of sorts.

Try to look at what you have from a fresh perspective
Undoubtedly, the CTA in any of your content is critical to your business’ success. However, it is not the only thing that should get your attention. Your website contact form is underrated. It is a much more powerful tool than you may think and it has the potential to produce desired results over and over again. There are many different reasons why a person may use your contact form.

As a search tool: If the person is looking for something and can’t find it, your form may be a way for he or she to find what they are looking for quickly and easily. Nowadays, people don’t have the time or the patience to stick with something for too long so the form is a great way to allow them to get what they need without exerting too much effort.
An easy way to return something: If you sell products, the person may not be satisfied with what he or she purchased. The form can help give that person the information that is needed to achieve the return easily.
Help with ordering a product: Sometimes, a customer gets confused during the ordering process. That can happen for a variety of reasons, including the process being complicated. The order form can help clarify and simplify the experience for the customer.
Operating hours: The order form can state the hours of operation so that the person can buy at the most convenient time.

The fact is that from a search engine optimization perspective, the website contact form is also a really good thing. It is fairly easy to optimize the form and the result of that will be that it appears at the top of the search engine’s pages. That is exactly what you want to happen.

Be a minimalist
When it comes to the content on your website contact form, you don’t want to have too many fields. Otherwise, you run the risk of overwhelming the customer (or prospect) and there is a much better chance that the person will abandon the form entirely. That is the last thing that you want to happen. You want to keep your form short and include only those fields that are really important for your particular business. Of course, you want the other person to opt-in but you should focus on the information that is most pertinent to your business. In many cases, people become uncomfortable if too much information is requested of them. After all, you need to build your relationship, which means that you also need to build trust between you.

Trust takes time and must be earned. You should not automatically assume that the minute you begin your relationship, the trust will materialize. It just doesn’t happen that way. An important thing to remember is that when the other person reaches out to you through the form, you have a responsibility to respond in a timely manner. You don’t want the other person to feel that his or her needs are not important to you.

Focus on what is important
When it comes to your website contact form, you should remember to focus on what is really important (and relevant). Your design elements in the form are far less important than the information that you have in the form. You want the other person to be comfortable with what you are asking for. If it is reasonable, the other person will probably be willing to give you what you want. Your form should be user-friendly and quick to fill out. That is the best way to cultivate your relationship.

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.

His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.

4 Rules You Must Follow To Build A Successful Website

A Website includes a number of web pages that works under a common domain name. It is very important to have an optimized website to get more visitors. Website designing is easy but, you must follow some ethical rules if you want to promote it in future. Always remember that a website cannot succeed only on the basis of the attractive design. Your SEO strategies fail due to the poor knowledge and implementation of wrong techniques that plays an important role in its success.

Plan Before You Start – Do not just start making the website before a proper planning, as it plays an important role in the promotions. You must have to write down all the necessary points that are vital for every website; this also helps you to engage more visitors. Some of the basic features are Optimized Homepage, Navigation, Blog Section, and Contact us, etc.
Don’t Be Afraid Of White Space – White space on a website is also known as negative space, but don’t be afraid of them because they help to increase readability. The main benefit of white space is that it diverts the attention of a visitor towards the content of a website. Many people have started applying this tip because it really helps.
Identify The Broken Links – You may have a few pages on your website that might not work, this is because the links are broken. You must have to evaluate the broken links and try to fix them as soon as possible because they do not help in SEO. There are many different types of tools available online so, you can try them to check the broken links.
Tell Your Story – It is the main point that you must keep in mind while developing a website. Before selling your product, it is very important to tell the story and its benefits so, try to produce it in your content. Every page of your website must contain some worth full content; this helps to gain the trust of a visitor.

These are some points that can enhance the visibility of your website. Promotion is the second thing so; you must first focus on the designing and the development of your website. You can also hire a good website designing company that will help you to get the perfectly optimized website. It is also recommended to choose the website template that must be relevant to the nature of your business, this helps to improve the ranking of a website and increase brand reach.

Customized Responsive Website Design Solutions

It is a competitive world of the business, today for the organization presence on the web is indispensable. If you own a business it is imperative to have a website in this technologically advanced era. The online presence on the web for any business is essential as it helps to grab great opportunities for the business. The website of a business plays a significant role and it not on the act as a medium of information to the potential customers but also as an excellent marketing tool that promotes the products and services 24 x 7 x 365 in an effective manner. Additionally, the website facilitates a business to reach the global market and help increase the international client base. Therefore, if one has a business then it is imperative to have an interactive and impressive website that attracts the attention of the visitors who can later be converted into prospective customers.

In the present times, the access and the use of the Smartphone and tablets are augmenting at a rapid pace. Because of the reason, it becomes imperative for the businesses to create responsive websites. With the more people making use of the Smartphone and tablets it has changed the approach towards designing a website. Interacting with the websites on the smartphones is not the same as on a computers desktop monitor. For the reason, the website developer’s today focus in developing the responsive websites designs that enhance the user experience.

The Responsive Website Design is a process of creating a website that provides superior user-experience and ease of navigation when used across a wide range of devices from the smartphones to tablets to the computer monitors.

Advantage of the Responsive Website Design

• Increase the reach to the smartphone and tablet users
• Offer excellent user experience as well as increase sales and conversion rates
• Increase the visibility on the search engines
• It is recommended by Google because Google is now placing on the user-experience as a ranking factor along with the SEO
• Help save both time and cost on website management

There is no doubt that the Responsive Web Design is indispensable for today’s web design viewpoint. Today there are many professional companies that offer their services in the responsive website designing. These companies help to offer clients website design solution that is customized according to the requirements. These companies have professionals who understand the needs of the clients thoroughly and accordingly create a website design concept highlighting their business competencies and vital information in an effective manner. They keep focusing on the minute details while creating a website design for a business which involves website structure and layout, user interface, information building, navigation ergonomics, fonts, colors, and images, usability, functionality and various other technical aspects.

There are many companies that provide with their service for the responsive website design. These website companies offer with an exclusive website design for the businesses that are customized according to their unique requirements and business nature. However, one must hire the service of a professional and reputed website design company that offers high-end solutions.